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Google Ads Management

Most Google Ads accounts are bleeding money on the wrong keywords, wrong bidding strategies, and untracked conversions. We fix the infrastructure before we touch the budget.

Google is the highest-intent ad platform in existence — someone typed exactly what they need. The question is whether your account is built to capture that intent profitably, or just spend toward it. Most accounts we audit are doing the latter.

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What We Build

Google Ads Management — Built for Profitable Scale

Every service is connected — tracking informs bidding, bidding informs creative, creative informs audience. We build the system, not just the ads.

Search Campaign Architecture
Keyword research, match-type strategy, negative lists, and ad copy built around actual search intent — not just volume. We structure campaigns so budget flows to keywords that convert, not keywords that just get clicks.
Performance Max Strategy
PMax done wrong cannibalises your brand terms and wastes budget on irrelevant placements. We structure it correctly — Search-before-PMax sequencing, brand exclusions, and asset groups mapped to specific audience segments.
Conversion Tracking Setup
We verify every conversion before a single ad goes live. GA4, GTM, call tracking, form submissions — all confirmed firing correctly. Bidding on unverified conversions is how accounts waste their way to failure.
Bid Strategy & Budget Allocation
Target CPA, Target ROAS, manual CPC — the right strategy depends on your data volume, your margins, and your growth stage. We set bid strategies based on your actual unit economics, not Google's recommendations.
Why GrowthLifters

What Makes This Different

Most agencies optimise for comfortable accounts — steady retainers, incremental improvements, and reports that look good even when revenue doesn't move. We're built differently.

We Audit Before We Spend
Every new Google Ads engagement starts with a full account audit. We find the bleeders — wasted keywords, cannibalised campaigns, broken tracking — before we touch the budget allocation.
Search-Before-PMax Sequencing
We don't launch Performance Max blind. We use Search data to identify what's converting, then let PMax scale those signals. This stops PMax from wasting budget while it 'learns'.
Negative Keyword Architecture
Most accounts we audit have no negative keyword strategy. Irrelevant searches cost real money. We build exclusion lists from day one and update them weekly.
Weekly Optimisation, Monthly Strategy
Not set-and-forget. Every week: search term review, bid adjustments, and underperformer cuts. Every month: strategy review against your business metrics.
What Happens on the Free Strategy Call
We look at your account before the call
Not a pitch deck. A diagnostic specific to your business.
Honest answer — even if it's no
If paid ads don't make sense for you right now, we'll tell you. No upsell.
No commitment required
60 minutes. You leave knowing exactly what's broken and what it costs to fix.
How It Works

The 4-Step Process

No skipped steps. No shortcuts. Every engagement follows the same process because the order matters.

1
Discovery Call
60-minute deep-dive into your current setup, goals, and gaps. We come prepared — not with a pitch deck, but with a diagnostic of your account.
2
Infrastructure Design
We design the full campaign architecture, tracking plan, and funnel map — built around your margins, not industry benchmarks.
3
Build & Launch
Campaigns built from scratch. Tracking verified. Landing pages reviewed. Nothing goes live until the foundation is right.
4
Optimise & Scale
Weekly optimisation cycles. Monthly strategy reviews. Scaling only when unit economics are proven — not before.
FAQ

Common Questions

Usually yes — the most common issues are structural: wrong keywords, no negative lists, broken tracking, or PMax cannibalising brand terms. We'll identify the exact problems on the audit call.
Yes. Google Shopping and Performance Max with Shopping feed requires specific product feed optimisation, bidding strategy, and segmentation. We handle all of it.
All — e-commerce, SaaS, professional services, local, B2B lead generation. The Search intent mechanics are the same; we adjust the strategy to your offer and funnel.
Structural fixes and tracking setup: week one. Meaningful data from optimised campaigns: 30–45 days. Profitable scale: 60–90 days. Anyone promising faster is guessing.
Yes. We manage campaigns targeting US, UK, Australia, Canada, and international markets. Search intent varies by market — we research local keyword behaviour before we build.
Book a Call

Get a Book a Strategy Call

We review your account before the call — keywords, structure, tracking, bidding strategy. You'll know exactly what's costing you money.

We review your account before the call
60 minutes, fully prepared — no pitch deck
Honest answer even if it's not us
Quick — Takes 60 Seconds

We review every request personally. You'll hear from us within 24 hours.

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