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Meta Ads Management

Meta Ads built on interest targeting and hope are expensive. We build audience systems based on buying behaviour, backed by server-side tracking so iOS doesn't kill your data.

Post-iOS 14, Meta Ads without Conversions API are flying half-blind. Most agencies haven't fixed this. Your attributed conversions look fine in Ads Manager. Your actual revenue doesn't match. We fix the tracking gap first — then we build the audience system.

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What We Build

Meta Ads Management — Built for Profitable Scale

Every service is connected — tracking informs bidding, bidding informs creative, creative informs audience. We build the system, not just the ads.

Audience Architecture
Three-layer audience structure — cold (Lookalikes, interest stacks), warm (video views, page engagement, website visitors), and retargeting (cart abandoners, product viewers). Each layer has a different creative brief and a different goal.
CAPI & Server-Side Tracking
Conversions API setup so Meta gets purchase data directly from your server — not just the browser pixel. This recovers the iOS-blocked conversions that your pixel is missing and gives the algorithm better signals to optimise against.
Creative Strategy & Testing
Creative is the targeting on Meta. We build testing frameworks — hooks, formats, offers — and cut losers in 7 days. What survives gets scaled. What doesn't gets replaced, not optimised into mediocrity.
Budget & Bid Optimisation
Campaign budget optimisation, ad set testing, and scaling rules built around your cost-per-customer target — not Meta's automated recommendations. We scale when the number is right, not when the platform suggests it.
Why GrowthLifters

What Makes This Different

Most agencies optimise for comfortable accounts — steady retainers, incremental improvements, and reports that look good even when revenue doesn't move. We're built differently.

CAPI Before Creative
We set up server-side tracking before we launch a single ad. Without CAPI, Meta's algorithm is optimising on incomplete data. That means higher CPMs, lower ROAS, and campaigns that plateau fast.
Creative is the Targeting
On Meta, who you target matters less than what your ad says. We build creative around specific audience pain points — not generic brand visuals — and test fast to find what resonates.
7-Day Kill Rule
No ad gets more than 7 days to prove itself. We cut fast and reallocate budget to winners rather than nursing underperformers hoping they'll improve.
Two-Audience Architecture
Every campaign we run separates cold traffic from warm. Mixing them — as most accounts do — gives the algorithm conflicting signals and inflates your apparent ROAS while hiding true cold acquisition cost.
What Happens on the Free Strategy Call
We look at your account before the call
Not a pitch deck. A diagnostic specific to your business.
Honest answer — even if it's no
If paid ads don't make sense for you right now, we'll tell you. No upsell.
No commitment required
60 minutes. You leave knowing exactly what's broken and what it costs to fix.
How It Works

The 4-Step Process

No skipped steps. No shortcuts. Every engagement follows the same process because the order matters.

1
Discovery Call
60-minute deep-dive into your current setup, goals, and gaps. We come prepared — not with a pitch deck, but with a diagnostic of your account.
2
Infrastructure Design
We design the full campaign architecture, tracking plan, and funnel map — built around your margins, not industry benchmarks.
3
Build & Launch
Campaigns built from scratch. Tracking verified. Landing pages reviewed. Nothing goes live until the foundation is right.
4
Optimise & Scale
Weekly optimisation cycles. Monthly strategy reviews. Scaling only when unit economics are proven — not before.
FAQ

Common Questions

Usually yes. The most common cause is that CAPI isn't set up correctly, so Meta is optimising on browser-pixel data that's missing 20–40% of real conversions. We fix the tracking gap first, then rebuild the audience strategy around better data.
Yes — Meta Ads is particularly powerful for D2C and e-commerce. We run catalogue campaigns, dynamic retargeting, and value-based bidding using purchase event data.
We provide creative strategy and briefs. We work with your existing creative team or can recommend production partners. What we don't do is run ads with creative that we know won't convert.
Against your actual cost-per-purchase or cost-per-lead — not Meta's attributed ROAS, which is inflated by view-through conversions. We reconcile Ads Manager data with your actual backend revenue.
Instagram and Facebook are managed within the same Meta Ads account. We test placements separately and allocate budget based on performance data — not assumptions about where your audience is.
Book a Call

Get a Book a Strategy Call

We review your tracking setup, audience structure, and creative strategy before the call. You'll know exactly where your Meta spend is leaking.

We review your account before the call
60 minutes, fully prepared — no pitch deck
Honest answer even if it's not us
Quick — Takes 60 Seconds

We review every request personally. You'll hear from us within 24 hours.

Book an Appointment →